Snapchat speaks to niche markets with On-Demand Geofilters

Users love Snapchat for its authenticity, and exclusivity making it an incredibly effective social media marketing tool. With the app, brands are able to form emotional connections with their fans by posting raw and uncut content. They are also able create excitement and buzz with things like secret promo-codes and perks for users who view their stories.

Recently, Snapchat has added to its uniqueness as a marketing tool by announcing a feature called On-Demand Geofilters. The feature basically gets users to do your advertising for you.

What it is:

On-Demand Geofilters are personally designed sticker filters that can be added to users’ snap images and videos as a way of promoting businesses, places, or events. The filters can be purchased for as little as $5, but vary based on different factors like size, duration, and geographic area.

How to use it:

According to Snapchat’s blog and the following video, using the new feature is quite simple. First you create a filter using an image editor. Templates for creating a design are also available for those of us, like myself, who are a bit less Photoshop savvy. Next, you map out the geographic area, dates, and times in which the filter will become available to users. Finally, before anything goes live, you must submit your Geofilter for review by the Snapchat team, and if everything goes according to plan they will handle the rest.

Submission guidelines can be found here.

Why its important to SMM:

Say you are opening a new restaurant and want as many people as possible to know about it. By using On-Demand Geofilters, users who are already aware of your opening will be able to add snaps of your food, drink etc., and add the filter you’ve created. This really is the ultimate word of mouth advertising, as snaps hold the possibility of being seen by numerous other users.

I have yet to actually encounter one, myself, but my Snapchat addiction says its only a matter of time.

Has anyone witnessed any Geofilters yet? Leave a comment below!


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